Users will soon have a new feature that allows them to cut down on the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform revealed that it presently contains more than 1 billion AI videos.
Trial and Implementation
The update is being tested over the following weeks before a full-scale launch. This development coincides with a surge in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising channels on another major platform exclusively feature AI-generated videos. A large amount of this output is classified as mass-produced AI material, a label for poor-quality, factory-style content that is often illogical or dreamlike.
“We know from our community that a lot of users appreciate content made with AI tools, including computer-generated images to informative clips, and we want to provide users the ability to adjust the amount of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its service tagged as artificially created. Collectively, over 100 million media items are added to the platform every day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the level of artificial media they see by using the topic control feature in the app and picking the AI content topic. Further subjects that are already be modified under the filter encompass politics, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines require users to identify “realistic” AI-made content, and it bans harmful fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
Additionally, the platform will from now on apply an AI-generated watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This step is designed to stop users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a two million dollar awareness program for experts and groups to produce educational content about ethical AI use. This program will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, during debate over plans to cut jobs for a large number of safety staff in the UK. TikTok is expected to reduce 439 jobs in its user protection division in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most harmful content before it is viewed by humans. The company reported a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
